Responsibilities

The PR/IR Manager will support the company to develop PR initiatives, create a brand voice, and build company brand awareness. The objective is to secure organic coverage through product placement, editorial features, and different forms of collaborations with media and co-branding. “Chielf Sustainability officer” is a hot position in most large corporations now. The PR person needs to have a high level of sensitivity to these issues and should be passionate about this.

1. PR Strategy:

• Develop the PR strategy and plan for greater company brand awareness and brand value in line with the total marketing calendar to support the business goal.

• Develop a strong PR plan for new campaigns, new product launches, and other key business events.

2. PR Relationships and network:

• Establish and maintain a relevant media list with a focus on relevant newspapers, magazines, influencers, and social media bloggers for better brand building.

3. Partnerships and collaborations:

• Create and build partnerships and collaborations with media, celebrities, influencers, digital bloggers, and also on co-branding.

• Crisis management.

4. Corporate Communications:

• Drive Company news and announcements, issues management, and corporate media relations

5. Data and reporting:

• Manage and track PR activities, budgets, effectiveness, and ROI.

Qualifications 

1. Bachelor or higher degree, major in PR, Media, Communications, or Marketing, etc.

2. 5+ years of PR and brand communications experience

3. Have good resources and relationships with media and influencers in the Industry

4. Excellent communication skills in both written and verbal

5. Fluent English both in written and Verbal